面議(經常性薪資達4萬元或以上) 台北市中山區 1年工作經驗 2天前更新
一、掌握市場趨勢及競品動態,透過數位行銷促動數位金融商品交易量提升。
二、獨立與外部廠商/跨組織洽談合作與問題解決,爭取資源提升績效。
三、配合公司各項行銷企劃活動及資訊安控查核作業。
四、數位高資產客群經營策略規劃與執行並串聯線上與線下經營機制。
五、跨部門協作推動策略落地並追蹤執行成效。
1.Monitor market trends and competitor activities, and drive growth in digital financial product adoption and transactions through digital marketing initiatives.
2.Independently manage partnerships with external vendors and cross-functional stakeholders to resolve issues, secure resources, and enhance business performance.
3.Support marketing campaigns and ensure compliance with information security and internal control requirements.
4.Develop and execute engagement strategies for affluent digital banking customers, integrating online and offline customer journey experiences.
5.Collaborate across departments to implement strategic initiatives and track business outcomes.
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