面議(經常性薪資達4萬元或以上) 新竹市東區 6年工作經驗 1天前更新
1、品牌視覺設計:負責公司業務品牌營銷內容的視覺設計,根據品牌調性及產品特性,輸出符合營銷故事的視覺方案,確保創意與用戶產生有效連接。
2、全渠道視覺策划:獨立完成品牌設計項目,涵蓋品牌 VI 系統、產品視覺包裝、活動主視覺、官方網站及社群媒體 (Social Media) 的平面設計與策劃把控。
3、市場洞察與應用:關注全球市場動態與媒介渠道趨勢,蒐集整理行業資訊,並將其靈活運用於品牌營銷的故事包裝及傳播策略中。
4、項目管理與落地:具備項目管理思維,把控項目的執行方向及進度,協同跨部門團隊,確保設計方案從創意到最終執行的精準落地與高品質交付。
1. Visual Design:
Responsible for the visual design of corporate brand marketing content. Develop visual solutions aligned with brand tone and product characteristics to craft compelling marketing stories that effectively connect with the target audience.
2. Omni-channel Visual Planning:
Independently execute comprehensive brand design projects, encompassing Brand VI systems, product visual packaging, event key visuals (KV), official website, and Social Media platforms. Oversee both the planning and design execution across all channels.
3. Market Insight & Application:
Monitor global market dynamics and media channel trends. Collect and synthesize industry information, applying insights flexibly to enhance brand storytelling and optimize communication strategies.
4. Project Management & Execution:
Apply strong project management skills to oversee execution direction and timelines. Collaborate with cross-functional teams to ensure precise implementation and high-quality delivery of design
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