面議(經常性薪資達4萬元或以上) 桃園市中壢區 2年工作經驗 今天剛更新
We are looking for a Marketing Communications Specialist with a strong interest in the automotive industry and relevant experience in public relations or marketing communications to support the company’s external communications and brand growth. This role focuses on managing media relations, shaping consistent external messaging, and driving integrated communications that strengthen brand positioning and support marketing objectives, including product launches and campaigns.
Working closely with cross-functional teams, you will deliver consistent, impactful messaging while gaining deeper exposure to products and the automotive market. This position is well suited for professionals who are eager to learn, take ownership of their work with team collaboration, and grow their communications expertise together with the organization in a dynamic industry.
Key Roles and Responsibilities:
-Plan, develop, and execute comprehensive external communication strategies to ensure consistent, clear, and effective brand messaging across all channels.
-Build, maintain, and strengthen relationships with media; proactively manage media outreach to enhance brand and product visibility.
-Drive integrated communication planning and execution to support product launches, marketing campaigns, and brand initiatives.
-Manage media resources and external communication touchpoints, including agencies and vendors, to ensure smooth and efficient operations.
-Monitor brand buzz, media coverage, social media conversations, and market sentiment; analyze insights and continuously optimize communication strategies.
-Support crisis and risk communications by providing sound judgment, timely response recommendations, and aligned messaging.
-Work closely with cross-functional teams (e.g.Product, Sales, Retail) to ensure message consistency and strategic alignment.
-Manage NGO partnerships, including coordination of local and global initiatives, budget planning, execution tracking, and ongoing relationship management.
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