面議(經常性薪資達4萬元或以上) 台北市信義區 4年工作經驗 1天前更新
工作內容:
1. Translate product & marketing strategy into 360 marketing campaign, lead campaign messaging and creative development.
2. Plan and implement product PR programs, strategic partnerships, media pitching, and co-op initiatives to maximize media exposure.
3. Develop media buying strategies and collaborate with media agency to execute Google Ads and Meta Ads campaigns
4. Analyze digital performance via GA4 and sales data; deliver insights and regular summary reports.
5. Optimize existing communication channels, also involves in creating customer-facing content that is on-brand, relevant and tailored to customers
6. KPI driven, closely monitor/analyze marketing campaign performance and set optimization plan
7. Work closely with cross-functional stakeholders to develop product launch plan and promotional campaign to achieve business objective
需求條件:
1. 大學、碩士行銷相關科系畢業
2. 4–6 年產品行銷經驗,具化妝保養或保健食品經驗家
3. 熟數位行銷、官網建置、Dashboard設計經驗更佳
4. 熟悉 GA4、Firebase、SEO、HTML、Power BI 。
5. 數據分析力強,能以洞察推動策略優化 。
6. 英文流利
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