面議(經常性薪資達4萬元或以上) 台北市中山區 1年工作經驗 1天前更新
數位金融服務包含信用卡或匯款服務,整合規劃PM工作內容包含以下
1. 數位業務策略:數位服務市場趨勢與競品分析,結合數據分析,定義目標客群、產品定位與業務目標,推動數位產品策略落地。
2. APP/網銀產品規劃:規劃數位服務專案,包含需求文件撰寫、合規檢視、UI/UX 討論、測試與上線後維運,持續優化產品功能與使用體驗。
3. 跨部門專案執行:整合業務、技術、行銷等團隊資源,確保專案進度與品質,順利推動產品與服務上線。
4. 產品推廣與營運成效追蹤:規劃上線與推廣計畫,追蹤產品數據、使用行為及客服回饋,優化經營策略與成效表現。
1. Digital Business Strategy
o Conduct market research, competitive analysis, and customer insights for digital financial services, including credit card and remittance products.
o Leverage data analytics to define target customer segments, product positioning, and business objectives, and drive the execution of digital product strategies.
2. Digital Product Planning (Mobile App / Online Banking)
o Lead the planning and delivery of digital service initiatives across mobile and online banking platforms.
o Manage the product lifecycle, including business requirement documentation, regulatory and compliance reviews, UI/UX collaboration, user acceptance testing (UAT), launch coordination, and post-launch optimization.
o Continuously enhance product features and customer experience based on user feedback and performance insights.
3. Cross-Functional Project Management
o Coordinate stakeholders across business, technology, operations, compliance, and marketing teams to ensure successful product development and implementation.
o Manage project timelines, deliverables, dependencies, and quality standards to ensure timely and effective execution.
4. Product Marketing & Performance Management
o Develop go-to-market strategies and product launch plans for digital services.
o Monitor product performance, customer behavior, and service feedback through data analysis to identify improvement opportunities and optimize business outcomes.
o Track key performance indicators (KPIs) and support data-driven decision-making.
展開 禮品員工團保伙食津貼員工購屋低利貸款員工電影