月薪35000~40000元 台北市大安區 工作經歷不拘 3天前更新
職位概述
我們正在尋找具有高潛力、充滿活力且適應力強的應屆畢業生加入我們的商業管理培訓生計畫。這項快速晉升計畫旨在為我們在台灣市場快速發展的品牌培養下一代商業領袖。
您將負責管理銷售領先、全球領先的酒類產品組合。您將負責管理百威英博旗下的Stella Artois、Hoegaarden和Goose Island等品牌，推動Sazerac公司旗下高端高增長烈酒和即飲酒產品組合（包括Buffalo Trace、Eagle Rare、Weller、Myer’s Rum、Corazon Tequila等），並主導De Kuyper和Disaronno等酒類在台灣的貿易渠道在台灣的貿易渠道。
主要職責
1. 商業輪調及區域管理 (70％)
• 實地執行：負責並管理指定區域，每日進行實地拜訪，以最大限度地提高品牌知名度、銷量和市場份額。
• 餐飲通路推廣：與高端雞尾酒吧、酒廊、夜總會和西餐廳建立牢固的商業關係。確保產品進駐菜單，並執行夜生活品牌推廣活動。
• 非即飲通路卓越營運：與重點客戶和現代零售通路（7-Eleven、全家便利商店、家樂福、PX Mart）合作，優化貨架空間，確保二次陳列，並管理庫存週轉。 此外，菸酒專賣店也是另一重要待開發渠道。
• 經銷商合作：與當地經銷合作夥伴和獨立批發商緊密合作，確保順利的市場通路執行和庫存供應。
2. 商業策略與分析 (20％)
• 追蹤和分析每週銷售數據、庫存消耗報告和競爭對手活動，以發現差距和成長機會。
• 管理通路行銷預算並執行季節性促銷活動（例如，夏季啤酒節、中秋/春節送禮季）。
3. 高階主管領導力與指導 (10％)
• 參與結構化的商業模組、高階主管指導會議和跨職能業務專案。
• 直接向高階商業領導階層進行季度業績報告。
Position Overview
We are seeking high-potential, high-energy, and resilient graduates to join our Commercial Management Trainee program. This fast-track track is designed to groom the next generation of commercial leaders for our rapidly growing brands in Taiwan market.
You will manage a high-volume, market-leading globalalcoholic beverge portfolio. Amongst other brands, you will be managing brands like Anheuser-Busch InBev’s Stella Artois, Hoegaarden and Goose Island, drive the premium, high-growth spirits and RTD portfolio of Sazerac Company (Buffalo Trace, Eagle Rare, Weller, Myer’s Rum, Corazon Tequila etc), as well as spearhead distribution of liquour brands like De Kuyper and Disaronno portfolio across Taiwan‘s dynamic trade channels.
Key Responsibilities
1. Commercial Rotation & Territory Management (70％)
•Field Execution: Own and manage a designated regional territory, conducting daily field visits to maximize brand visibility, volume, and market share.
•On-Trade Activation: Build strong commercial relationships with premium cocktail bars, lounges, nightclubs, and Western restaurants. Secure menu placements and execute night-life brand activations.
•Off-Trade Excellence : Partner with key accounts and modern trade channels (7-Eleven, FamilyMart, Carrefour, PX Mart) to optimize shelf space, secure secondary displays, and manage stock rotation. In addition, liquor store is another important channel to develop.
•Distributor Collaboration: Work closely with local distribution partners and independent wholesalers to ensure smooth route-to-market execution and inventory fulfillment.
2. Commercial Strategy & Analytics (20％)
•Track and analyze weekly sales data, depletion reports, and competitor activities to identify gaps and growth opportunities.
•Manage trade marketing budgets and execute seasonal promotional campaigns (e.g., Summer Beer Festivals, Mid-Autumn/CNY gifting seasons).
3. Executive Leadership & Mentorship (10％)
•Participate in structured commercial modules, executive mentorship sessions, and cross-functional business projects.
•Deliver quarterly performance presentations directly to senior commercial leadership.
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