1.Develop and implement brand communication strategies to strengthen the company’s image through brand vision and mission.
2. Create brand and product stories using a brand journalism approach, initiating brand narratives to connect with internal and external stakeholders.
3. Manage agency partners to plan and execute PR campaigns aligned with the communication strategy.
4. Engage and foster relationships with local and global communication counterparts, including media and major influencers, to achieve influential and positive outcomes.