面議(經常性薪資達4萬元或以上) 台北市松山區 6年工作經驗 1天前更新
POSITION SUMMARY:
Responsible for the planning and execution of Calvin Klein‘s PR, communications, influencer marketing, social, digital plans and events. Support all Marketing and CRM programs.
PRIMARY RESPONSIBILITIES / ACCOUNTABILITIES OF THE JOB:
• Manage influencer marketing by providing insight and recommendations, liaison, posting content review and getting regional approval
• Maintain media relationship
• Coordinate and support all PR and marketing activations
• Translate press materials and be the point of contact for press pitching and sample loans
• Manage Facebook account and support CRM team on LINE
• Provide support for CRM events, campaigns and initiatives
• Responsible for regular PR, social KPI tracking reports to regional
• Assist ECOM team for website content updates
• Assist VM team on POP copy translations
• Work closely with PR agency on influencer marketing and events
• Work with internal and external parties, namely, buying, retail operations, visual merchandising team and department store partners to provide seasonal/campaign marketing materials
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