面議(經常性薪資達4萬元或以上) 台北市松山區 2年工作經驗 2天前更新
1.Conduct category and sales performance analysis to identify channel-specific issues and growth opportunities, formulating actionable optimization strategies.
2.Plan and implement channel marketing initiatives (e.g. promotions, exclusive campaigns), monitor execution progress, and evaluate ROI and effectiveness.
3.Plan instore display, including standard planogram guidelines, display specifications, and POSM execution to ensure consistent brand visibility.
4.Collaborate closely with brand team and sales teams to translate marketing strategies into tailored retailer programs and in-store activities.
5. Optimize trade marketing budget allocation and spending efficiency, ensuring alignment with commercial targets and financial compliance.
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