面議(經常性薪資達4萬元或以上) 台北市中山區 1年工作經驗 1天前更新
1.數位金融產品研究洞察分析及商機探討
2.客戶行為分析、畫像(persona)描繪、分群貼標與應用評估
3.運用內外部數據資料進行趨勢判讀及決策建議
4.行銷活動成效追蹤、檢視、分析報告產出
5.客群經營績效目標、行動方案等策略擬定
6.機器學習模型建置,包含數據清洗、特徵工程、模型校正
1. Conduct research and insight analysis on digital financial products and identify potential business opportunities.
2. Perform customer behavior analysis, develop persona profiles, execute segmentation and tagging, and evaluate application scenarios.
3. Interpret trends using internal and external data sources and provide data driven recommendations for decision making.
4. Track, review, and analyze marketing campaign performance and produce analytical reports.
5. Formulate strategies for customer segment management, performance targets, and action plans.
6. Build machine learning models, including data cleansing, feature engineering, and model calibration.
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