面議(經常性薪資達4萬元或以上) 台北市中山區 5年工作經驗 3天前更新
1.客群經營規劃:以客戶角度出發規劃法人金融服務(如:存款、企業網銀、薪資轉帳、企業貸款、企業收付款)及異業合作等專案管理及策略發想。
2.洞察客群需求:研究市場與競品動態,擬定線上及線下行銷策略。
3.行銷企劃執行:包含預算規劃與效益預估、溝通素材發想、活動設計、成效分析等。
4.跨單位合作:與產品、IT、數據等團隊整合和協調,並調配資源,以確保專案品質和時程符合期待。
1. Customer Segment Development:
Plan corporate banking services from the customer’s perspective (e.g., deposits, corporate e-banking, payroll services, corporate loans, corporate payments/collections) and manage projects and strategies for cross-industry partnerships.
2. Customer Insight:
Study market trends and competitors, and formulate both online and offline marketing strategies.
3. Marketing Planning & Execution:
Handle budget planning and benefit estimation, communication material ideation, campaign design, and performance analysis.
4. Cross-functional Collaboration:
Coordinate and integrate with product, IT, data and other teams, and allocate resources to ensure project quality and timelines meet expectations.
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