面議(經常性薪資達4萬元或以上) 台北市松山區 1年工作經驗 5天前更新
• 社群文案撰寫:具備議題發想與中英文撰寫能力,撰寫吸引人之社群內容。
• 社群經營規劃:企劃與執行品牌社群活動與貼文。
• 官方社群平台維護(Facebook、Instagram、LINE):粉絲互動、訊息回覆與優化建議。
• 數位活動規劃與執行:提出創新活動提案,提升品牌聲量與互動。
• 官方網站內容維護與管理。
• 協助影音內容規劃與製作。
• 監控並回覆各大線上平台的住客評論,包括 Google、TripAdvisor、Ctrip(攜程)、Expedia 及 Agoda 等
• 規劃與執行KOL / 網紅行銷專案。
• 熟悉CANVA軟體應用
• 協助行銷文宣設計與製作並,支援品牌行銷相關物件的設計與執行。
• Develop compelling content in both Mandarin and English for the hotel’s social media platforms.
• Plan and manage engaging social media campaigns to increase brand visibility.
• Oversee daily operations of official social media channels (Facebook, Instagram, LINE), including audience interaction, enquiry response, and channel optimization.
• Conceptualize and execute creative digital campaigns to enhance brand awareness.
• Write and distribute EDM newsletters to promote hotel offers and events.
• Update and maintain official website content in coordination with the wider MarCom team.
• Monitor and respond to online guest reviews across platforms such as TripAdvisor, Google, C-Trip, Expedia, and Agoda.
• Collaborate with influencers and manage influencer marketing activities from outreach to post-campaign tracking.
• Proficient in using Canva for design and content creation.
• Assist in marketing collateral design and production: Support the creation and execution of marketing materials that align with the brand‘s identity.
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