面議(經常性薪資達4萬元或以上) 台北市中山區 4年工作經驗 1天前更新
Join the L‘OCCITANE Marketing Team and help create our next hero product!
If you are passionate about beauty and skincare, curious about market trends and consumer needs, and excited to be involved from product strategy and launch to business performance, we would love to hear from you. You will work closely with cross-functional, regional, and global teams throughout the product lifecycle.
Key Responsibilities
1. Go-to-Market & New Product Launch
Support the planning and execution of go-to-market strategies and new product launches, ensuring alignment on positioning, launch timing, key messages, and execution plans.
2. Product Positioning & Consumer Proposition
Develop clear and compelling product positioning, consumer propositions, and key selling messages based on brand strategy, product benefits, and local consumer needs.
3. Market, Competitor & Consumer Insights
Monitor market trends, competitor activities, pricing, new launches, and consumer insights to identify opportunities and support product and category strategy.
4. Product & Category Performance Management
Track the performance of hero products, key categories, and new launches against sales targets, identify key drivers or gaps, and propose actionable follow-up plans.
5. Launch Preparation & Project Coordination
Coordinate key pre-launch activities, including launch orders, sample testing, product information setup, internal alignment, and timeline management to ensure launch readiness.
6. Post-Launch Review & Optimization
Evaluate post-launch performance through sales results, customer feedback, retail insights, and consumer surveys, and recommend actions to improve product performance.
7. Inventory, E&O & Business Review
Monitor inventory and E&O status, work with relevant teams on optimization plans, and support quarterly product/category business reviews with key insights and action plans.
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