面議(經常性薪資達4萬元或以上) 台北市松山區 2年工作經驗 15天前更新
Planning lead:
1. Watsons OBE annual communication strategies and monthly campaign.
2. NPD launch plan.
3. 360 marketing communication planning (BTL, ATL, digital media & social media), PR events and post-performance tracking and analysis.
Collaboration:
Internal:
1. Work with cross-functional teams (Marketing, Trading & SCD) to bring success communication
2. Work with WIOB(Watsons International OB Marketing) in terms of brand marketing material review and integrated with local plan.
External:
1. Work with POSM supplier for brand POSM design &printing and develop artwork design of crossover project’s product package.
2. Work with agency (Advertising, PR, &Media Buy) on brand projects quality control to achieve objectives and goals and post-performance tracking.
Execution:
1. Annual strategies &monthly campaign implement
2. Liaison with WIOB in terms of artwork design of crossover project’s product package and any artwork approval process.
3. Brand A&P management, monthly Promotion POP and EC banner rotational arrangement and execution.
4. Daily routine operation.
展開 需穿著員工制服員工在職教育訓練良好升遷制度員工及眷屬喪葬補助員工購物優惠