面議(經常性薪資4萬/月含以上) 台北市中正區 3年工作經驗 1天前更新
此職務為留停期間職務代理人,預計留停期間至2024/6月底
1. Consumer learning/Market intelligence:
• Perform necessary analysis regarding category trends, competition dynamics, brand consumption and relevant financial reporting on product sales and prepare reports on timely basis.
• Utilize category and consumer insights to identify growth opportunities and drive marketing initiatives.
2. Brand Plan & Execution:
• support the development of brand growth plans with clear growth objectives and building blocks to get alignment with cross function teams.
• explore/identify business opportunities for LOC innovation vision board. Work with line manager and influence global/area MKT Collaborate with trade / expert marketing and sales team for well-rounded brand plan execution
• Lead agencies to brainstorm and test innovative ideas and execute marketing campaigns based on brand growth plans.
• Set brand activation calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• CCC cycle: work with TM/sales/SC to establish monthly forecast based on the latest brand plan
3. P&L management: Support to deliver for tasked P&L and well manage A&P.
4. Innovation: Support to to bring live the innovation.
5. Others:
• Lead the internal & external meetings / reviews for designated brands
• Perform other duties as necessary to support the objectives of division and company.
• Strong digital marketing background is preferred.
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