面議（經常性薪資達4萬元或以上） 台北市松山區 10年工作經驗 1天前更新
• Develops the business outlook and commercial strategy for the hotel and ensures the strategies conform to MOHG’s brand philosophies, guidelines, and initiatives at all times.
• Collaborates with Director of Revenue to provide strategic guidelines and input as it relates to pricing, inventory, channel management and distribution of all market segments in accordance to MOHG’s brand guidelines.
• Determines sales strategies and leads efforts to coordinate these strategies between Regional Sales Offices, Corporate Revenue Management and Marketing & Communications Teams and on-property Leadership.
• Ensures that commercial strategies are communicated to Revenue Management, Sales, Marketing and hotel leaders, and are implemented and modified as market conditions fluctuate.
• Works with Marketing & Communications to develop the strategic proposition of Marketing offers, online and offline, as well as market/country and demand specific focus areas.
• Identifies future revenue opportunities and effectively communicates strategies to the sales organization and marketing colleagues.
• Evaluates effectiveness of property participation in channels and determines proper spend deployment in these segments and channels.
• Maintains continual awareness of current and future competitors, for example but not limited to, product, published offers/pricing, renovation plans, inventory, etc.
• Responsible for annual expenditure for all sales activities and control of the budgeted expenditure by a monthly forecast.
• Together with the Director of Marketing Communications and Director of Revenue Management/Revenue Manager, prepares the hotel’s annual Budget and develops, implements and adapts the Annual Marketing Plan as market conditions fluctuate.
• Proactively analyzes and communicates business trends and booking pace in comparison to the market, Last Year, Forecast and Budget.
• Analyzes competitive sets, price positioning, seasonality, mix and displacement on a weekly basis.
• Communicates when key events or holiday periods are being held in the destination and surrounding areas that impact demand. Devises and implements event specific strategies.
• Ensures that Revenue Director/Manager proactively provides timely data to the Team for the purpose of analyzing and evaluating specific business segments, specific accounts, market segment mix (group vs. transient and its sub-segments), room type demand, channel production and geographical mix, recognizing trends and patterns and facilitates discussion on trends, market growth, and selling initiatives.
• Evaluates weekly and monthly Market Share reports to understand trends and opportunities vs. competitive set and the market as a whole and ensures targeted Relative RevPAR positioning is achieved.
• Ensures that all reservation enquiries that come to the hotel via telephone, email or fax are processed in a timely and accurate manner to capture demand data for the hotel.
• Comprehension of technical and managerial applications of Reservation, Sales, HMS and Revenue systems including but not limited to SMS, SynXis, Datavision, IDeaS and Delphi.
• Strong business acumen with ability to analyze financial statements, revenue reports, and market data.
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