面議(經常性薪資達4萬元或以上) 桃園市桃園區 5年工作經驗 3天前更新
Channel Strategy & ABP Development
• Build channel fact books and identify key drivers and opportunities.
• Lead workshops to support business planning.
• Develop annual channel plans with marketing and commercial teams.
• Test new initiatives to drive channel growth.
Execution Optimization
• Align cross-functional plans into actionable calendars.
• Track KPIs and adjust plans to meet goals.
• Support new product development and BTL planning.
• Assist customer teams with channel-aligned strategies.
Market & Channel Insights
• Conduct market research (e.g., OBPPC, PITA, POE).
• Analyze data to identify growth opportunities.
Project Management
• Lead cross-functional teams to deliver key initiatives.
• Ensure projects are executed on time and aligned with goals.
Segmented Look of Success (LOS)
• Integrate insights to define LOS for each channel.
• Build resources and capabilities to achieve LOS targets.
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