面議(經常性薪資達4萬元或以上) 台北市中山區 工作經歷不拘 4天前更新
1.分析銀行內部龐大之客群、交易、產品行為數據,剖析客戶跨商品(如:財富管理、信用卡、放款等)之行為,建立精準客群輪廓及標籤。
2.協同業務、行銷團隊設計精準行銷策略,找出跨售(Cross-selling)與向上銷售(Up-selling)的潛在商機,提升客群貢獻度。
3.探索並實作 GAI 在金融數據分析、業務執行流程之創新場景。
1.Analyze large-scale banking data, including customer, transaction, and product behavior data, to identify cross-product customer behaviors (e.g., Wealth Management, Credit Cards, Lending, etc.), and develop customer segmentation models and tagging frameworks to support precise customer profiling.
2.Collaborate with business and marketing teams to design targeted marketing strategies, identify cross-selling and up-selling opportunities, and enhance overall customer value and engagement.
3.Explore and implement innovative use cases of GAI in financial data analytics and business process optimization.
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