面議(經常性薪資達4萬元或以上) 台北市松山區 5年工作經驗 1天前更新
1. 海外行銷規劃與執行
● 制定並執行海外市場行銷策略與年度計劃,包含官網維護、品牌宣傳、行銷活動及預算控管。
● 規劃並執行跨境電商推廣(美國Amazon、日本樂天等)。
2. 品牌推廣與活動
● 策劃線上與線下品牌推廣活動,提升品牌影響力與知名度。
● 參與海外展會與商業活動,推動新品上市與國際化發展。
3. 市場研究與內容行銷
● 蒐集並分析海外市場趨勢、消費者行為與競品資訊。
● 提案與簡報撰寫,提出差異化行銷策略。
● 規劃品牌在地化內容,結合數位行銷(SEO/SEM、社群廣告、KOL/KOC合作)。
4. 通路與合作夥伴
與公司內部(研發、業務、行政等)及海外合作夥伴協調,確保供應鏈及合規性。
5. 法規與合規管理
熟悉並遵循海外市場保健食品法規,確保產品標示與廣告合法。
6. 績效追蹤與團隊管理
● 監控行銷成效(KPI:曝光、轉換率、營收),提出改善建議。
● 帶領並培訓團隊,確保專案如期完成。
● 有效規劃、執行與追蹤行銷預算。
7. 其他
● 完成主管交辦之相關任務。
1. Overseas Marketing Planning & Execution
● Develop and implement overseas marketing strategies and annual plans, including website maintenance, brand promotion, marketing campaigns, and budget control.
● Plan and execute cross-border e-commerce promotion (e.g., Amazon US, Rakuten Japan).
2. Brand Promotion & Events
● Plan online and offline brand promotion campaigns to enhance brand influence and awareness.
● Participate in international trade shows and business events to drive new product launches and global expansion.
3. Market Research & Content Marketing
● Collect and analyze overseas market trends, consumer behaviors, and competitor insights.
● Prepare proposals and presentations, delivering differentiated marketing strategies.
● Develop localized brand content integrated with digital marketing (SEO/SEM, social media advertising, KOL/KOC collaborations).
4. Channels & Partnerships
● Coordinate with internal teams (R&D, sales, administration) and overseas partners to ensure supply chain efficiency and compliance.
5. Regulatory & Compliance Management
● Stay updated with international health supplement regulations to ensure product labeling and advertising compliance.
6. Performance Tracking & Team Management
● Monitor marketing performance (KPIs: exposure, conversion rate, revenue) and provide optimization suggestions.
● Lead and train the marketing team to ensure timely project delivery.
● Effectively plan, execute, and track marketing budgets.
7. Others
● Complete tasks assigned by supervisors.
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