面議(經常性薪資達4萬元或以上) 台北市松山區 4年工作經驗 今天剛更新
如果你熱愛零售、行銷與消費者洞察,並期待透過整合行銷與O+O策略,打造更具影響力的顧客體驗與商業成果,這個角色將提供你發揮創意與策略能力的舞台。
在這個角色中,你將負責全通路促銷規劃、會員互動、異業合作及品牌溝通,透過跨部門協作與數據分析,推動O+O生意成長並提升顧客參與度。
你會負責的任務:
1.全通路促銷策略與活動規劃
• 負責年度Campaign Calendar之促銷規劃與執行,包含跨品類活動、區域專案、門市專屬活動及品類促銷。
• 規劃具商業成效之促銷活動,並設定明確目標(SMART Targets),確保活動達成銷售與行銷KPI。
2.跨部門整合與專案推動
• 與Marketing、商品採購(Buying)、營運團隊密切合作,整合資源並推動專案落地;確保每一檔活動順利執行並創造最大效益。
3.全通路溝通與品牌曝光管理
• 整合價格策略、店內溝通與外部媒體資源,確保品牌訊息一致性。
• 負責店內POP、海報、數位螢幕、DM、型錄、傳單及ATL / BTL廣告規劃與執行。
• 持續優化消費者接觸點,提升品牌曝光與購物體驗。
4.O+O成長策略與市場洞察
• 運用市場研究及數據分析,發掘消費趨勢與成長機會。
• 導入O+O最佳實務與創新行銷方案,提升市場競爭力。
• 規劃新行銷機制及專案,以創造差異化優勢。
5.異業合作與會員互動經營
• 規劃並執行跨品牌合作及聯合促銷活動(IP、銀行及異業夥伴)。
• 與商品團隊合作規劃試用品、贈品及會員活動,提升O+O消費者互動與參與度。
6.新店開幕與在地行銷支援
• 規劃新門市開幕行銷活動及營運支援。
• 協助打造符合在地需求之行銷方案,提升新店能見度及開店效益。
7.績效追蹤與預算管理
• 定期追蹤O+O行銷活動成效並進行分析。
• 準備並呈現行銷與促銷績效報告。
• 確保行銷預算有效運用,提升投資報酬率與活動效益。
1. Responsible for promotion ideation, planning activities in the campaign calendar at all levels (cross-category, local regional initiatives, store specific campaigns, category promotion).
2. Able to lead and make positive influence across cross-function teams involving marketers, buyers and operations to ensure each campaign delivers its KPIs
3. Ability to have a feel for SMART targets for each promotional campaign and aligns plans to achieve them.
4. Responsible to ensure all communication are aligned by coordinating and optimizing all parts of the marketing mix including price, in-store and external communications
5. Contribute as a key member of the marketing team to drive O+O sales and marketing goals
6. Your day to day management and main area of responsibilities are: -Using market research and analysis -Store communication – POP, signages, digital TV screen -Advertising (ATL, BTL including DM, leaflets, flyers -O+O best practice - New initiatives to against competition
7. Cross over merchant management /joint promotion: IP/BANK/other merchants
8. Local support marketing: new store open marketing plan and operation support
9. Collaboration with trading for sampling/gift give away in order to uplift O+O consumer engagements
10. prepare and present regular reports on O+O marketing & promotion campaign and ensure cost-effective promotion plans
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