面議(經常性薪資達4萬元或以上) 台北市中正區 3年工作經驗 今天剛更新
工作內容
本職位由 新竹物流正式聘用,並 長期派駐全球保健領導品牌 Haleon 台灣辦公室(旗下擁有 Panadol、Sensodyne、Caltrate、Centrum 等19 大品牌)。
您將擔任 Caltrate 挺立品牌負責人,負責品牌策略、年度行銷規劃、創新規劃與跨部門合作,是極具影響力與發揮空間的核心角色。
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
■ In charge of one of key brand, Caltrate, projects and support cross-brand projects.
■ Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights.
■ Lead the development of annual market activation planning, demonstrating strong leadership of brand centric cross-functional teams
■ Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
■ Manage brand equity through working with area team for asset development and local activation.
■ Drive innovation from ideation to execution based on consumer insights and market dynamics.
■ Manage agency and cross-functional relationships at both local and area levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
■ Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs.
■ Collaborate with the sales team to drive strong customer engagement and in-store support.
■ Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators
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