面議(經常性薪資達4萬元或以上) 台北市松山區 8年工作經驗 今天剛更新
The Senior Marketing Manager – Communication is a senior leadership role responsible for driving the company’s communication strategy across Public Relations (PR), Corporate Social Responsibility (CSR), Social Media, Media Relations, and Digital Communication. This role requires a seasoned leader with proven experience in FMCG and Health & Beauty brand management, preferably with exposure to retail environments. The successful candidate will combine strategic vision with hands-on expertise to enhance corporate reputation, strengthen stakeholder engagement, and deliver impactful communication initiatives that reflect a passion for the Health & Beauty industry.
Key Responsibilities
*Develop and implement integrated communication strategies aligned with corporate objectives and brand positioning.
*Lead PR activities, including media relations, press releases, crisis communication, and corporate reputation management.
*Design and manage CSR programs that reinforce corporate values and strengthen community impact.
*Oversee social media and digital communication strategies, ensuring innovative content creation and effective consumer engagement.
*Manage relationships with media outlets, industry partners, and key stakeholders to maximize brand visibility, media funnel, and ROAS.
*Collaborate with executive leadership and cross-functional teams to ensure consistent messaging across all communication channels.
*Provide strategic counsel to senior management on communication issues and brand reputation.
*Lead, mentor, and develop a high-performing communication team with strong commercial/ROI sense.
*Daily agency management and dedicated in A&P management.
*Monitor and evaluate communication effectiveness using KPIs and ROAS analytics, reporting results to senior leadership.
Required Skills and Competencies
*Strategic Leadership: Ability to set vision, influence stakeholders, and drive organizational communication strategies.
*Brand Management Expertise: Strong background in FMCG and Health & Beauty brand management; retail-related experience preferred.
*Communication Excellence: Outstanding verbal and written communication skills, with the ability to craft compelling narratives.
*PR & Media Relations: Proven success in managing media relations, crisis communication, and corporate reputation.
*CSR Knowledge: Experience in designing and implementing CSR initiatives aligned with business and social impact goals.
*Digital & Social Media Proficiency: Deep understanding of digital platforms, analytics, and content strategies cross varied social media platforms (not limited to IG/FB/Threads/TicTok/Line)
*Stakeholder Management: Skilled in building and maintaining relationships with internal and external stakeholders.
*Analytical Thinking: Ability to interpret data, measure impact, and adjust strategies accordingly.
*Leadership & Team Development: Demonstrated success in leading diverse teams, fostering collaboration, and driving performance.
*Passion for Health & Beauty: Genuine enthusiasm for the industry, with a consumer-centric mindset and awareness of market trends.
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