年薪1000000~1500000元 台北市內湖區 3年工作經驗 1天前更新
Content Strategy and Editorial Execution
• Build and run a weekly and monthly content calendar aligned to ZB’s product roadmap, events, partnerships, and market narratives.
• Translate complex technical topics into clear, credible posts for decision makers, while maintaining technical accuracy.
• Own end-to-end post production: briefing, drafting, editing, design coordination, publishing, and repurposing.
• Maintain a consistent brand voice across English and Mandarin. Ensure tone matches platform expectations and audience maturity.
Platform Management and Community Engagement
• Manage publishing and optimization across LinkedIn, X, and other priority channels (as defined by ZB strategy).
• Engage with followers and relevant communities professionally. Respond, route inbound messages, and support relationship building.
• Coordinate executive social: ghostwriting, review cycles, and posting cadence for leadership accounts where applicable.
• Maintain content hygiene: pinned posts, highlights, bio updates, link management, and platform policy compliance.
Campaigns, Launches, and Event Support
• Support product launches, partnership announcements, and event campaigns with clear messaging frameworks and content sequences.
• Coordinate with BD to turn webinars, decks, and customer conversations into social content that drives inbound interest.
• Plan and manage event-related social execution: pre-event teasers, live updates, and post-event recap content.
Analytics and Continuous Improvement
• Own KPI tracking: follower quality, engagement rate, clicks, lead signals, and content performance by theme.
• Run content experiments and iterate based on results. Maintain a learning log of what works and why.
• Partner with growth team to align social content with paid amplification when relevant.
Operational Excellence
• Build a reusable content library: approved visuals, templates, case study snippets, product screenshots, and writing guidelines.
• Maintain an approval workflow that is fast, structured, and avoids last-minute chaos.
• Ensure confidentiality and compliance. Protect sensitive commercial terms, customer names, and internal discussions.
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